Our Vision

We believe families deserve better support as they care for the people they love

Grandfather lifting a baby in a bright kitchen while family members watch, including a man and woman, and a young girl with braided hair playing with a phone.

Our Mission

CuroNow exists to help families stay connected, share responsibility, and notice changes earlier—so caregiving feels more manageable, conversations are more productive, and no one has to carry it alone.

We build care coordination infrastructure that supports caregivers without taking away the agency, dignity, or joy of the people they care for. We’re building the platform we wish we had existed when our families needed it most.

-Rukmini & Pat, Co-Founders

Our Founders' Story

A woman with dark hair smiling against a plain background.

Rukmini’s Story

For me, caregiving began close to home. I watched my sister take on the role of primary caregiver for our aging parents — managing appointments, decisions, and daily worries — largely on her own.

With more than 20 years of experience leading teams across Fortune 500 companies and tech start-ups, I’ve spent my career building systems that help people operate better together. But nothing prepared me for watching families piece together fragmented systems—juggling information, missing context, and carrying uneven responsibility—without the right tools.

I saw firsthand how fragmented information and lack of shared context made caregiving harder than it needed to be. That’s when it became clear there had to be a better way—one that supports caregivers while preserving the dignity and independence of the people they care for.

CuroNow is the result of that conviction: a shared care hub designed around how families actually coordinate care, notice change, and make decisions together over time.

A woman with shoulder-length brown hair smiling in an indoor setting with large windows.

Pat’s Story

Caregiving has shaped every part of my life. At 29, I lost my father to pancreatic cancer while navigating a new job, a move, and a wedding. Years later, when my mom faced two cancer diagnoses, I made a different choice — I stepped away from a senior executive role to be present.

That decision gave me time with family I will never regret. But it also showed me how challenging caring for an aging parent can be, even for people with resources, experience, and support.

Shortly after, I was diagnosed with Cushing’s disease, a rare condition that required surgery and a long recovery. Rebuilding my health while caring for my teenage daughter and my mom gave me a new perspective: achievement and caregiving don’t have conflict — but without the right systems, they often are.

That experience is why I joined Rukmini. Together, we’re building CuroNow to help families share responsibility, stay connected, and navigate care with greater clarity—before things escalate when it matters most.

Caregiving Touches More People Than We Realize

Everyone on the CuroNow team brings their own experience, perspective, and motivation to this work.

Here’s why building better support for families matter to each of us.

Our Shared Belief

  • This is my grandfather and my four brothers. Like a lot of families, we struggled to keep everyone in the loop as his needs changed. With so many people involved, things inevitably got lost in the shuffle. CuroNow is the solution we wish we had back then: a way to turn a complicated care network into a connected family.

    Jacob VerVelde, Lead Engineer

  • I'm excited to be part of CuroNow's mission to make caregiving less stressful for family caregivers, especially those that live far from their loved ones. I see a promise of technology removing the chaos and stress of coordination from miles away, and allowing for more time focused on fun when we can be together.

    Julie Travis, Tech Strategy Lead

  • I’m helping the CuroNow team to improve the important intersection of wellness and knowledge for family members (living nearby or faraway). With prevention comes the amazing power to help and guide others.

    Christopher Parr, Digital Marketing Strategy

  • Two men sitting together on a train or bus, smiling at the camera. The person on the left has curly brown hair and is wearing a black jacket. The person on the right has curly gray hair, glasses, and is wearing a green scarf and brown jacket.

    I joined CuroNow because it represents the true meaning of tech for good. In a world where tech companies compete for your scrolling time and click-through rates, CuroNow strives to bring meaningful change to individual lives in a way that's rare in today's industry.

    Caleb Hamilton, Software Engineer

  • I joined CuroNow for people like my grandmother, who had to take care of her brother, and my parents, who will have to help their parents more and more as they get older.

    Asher Hunt, Designer

  • Caregiving, to me, is really about connection and showing up for each other. My friends and I do this naturally—checking in, stepping in when someone needs help, and making sure no one is carrying everything alone. That’s what I want to bring to CuroNow and the families we support.

    Deborah Shapiro, Head of Retention

  • Two women hugging and smiling at a party or nightclub, with a crowd of people in the background.

    My best friend and I love to travel and eat, but our sensitive stomachs make planning trips and meals stressful. Having a place to organize tasks, plan doctor’s appointments, and track medications can make life so much easier—not just for people like Shravya and me, but for so many others going through their own health challenges. I’m truly grateful to be part of an initiative that helps care for the people who mean the most to me.

    Arshia Rikhi, Software Engineer

  • Group photo of multiple people making funny faces and posing for a photo in a photo booth.

    I’m doing this for my siblings, who carry so much of the invisible load at home while I’m away. I want caregivers everywhere to have the support they need so caregiving deepens connection instead of creating strain.

    Quyen Tonnu, Design Strategist

  • Four people standing outside on a foggy day in front of a metal fence, smiling for the photo.

    Startups are pure potential - both for learning, and in CuroNow's case, the opportunity to do social good. That's what drew me to work at CuroNow.

    Pratik Sanghavi, Software Engineer

  • Three people standing on a bridge with a river behind them, in front of a historic church with two green domes, in a European city.

    This photo captures a dream fulfilled—our family trip to Switzerland, aai’s (my Mom) bucket list wish come true. Behind the smiles is a story familiar to many: the quiet strength I got from my siblings and their spouses, planning, and care it takes to support aging loved ones while honoring their joy.  

    Mrunalini (Mrunal) Kulkarni, Daughter and a sibling

  • Group of people dressed in formal attire, standing outdoors in a wooded area, celebrating a wedding.

    I’m doing this for my mom and siblings, who carried the weight of caring for my dad. We were able to all be together for this special day before losing him weeks later to pancreatic cancer.

    Pat Setji, Co-Founder

  • Four people posing in front of a fountain and historic building on a sunny day.

    Being there for my parents is given --- like many others, this is ingrained in my value system growing up.

    Suman Banerjee, Advisor

  • Two women smiling and hugging each other outdoors in a garden with green plants and trees.

    Caretaking matters to me because I want my grandma to continue experiencing the joy of life and the warmth of human connection, even with dementia.

    Val Yang, Lead Product Designer

  • A woman and an elderly man smiling for a selfie outside a building with columns and a white and brick facade.

    I want to build a world where our 70s and 80s are just as purposeful as our 40s and 50s - as exasperating as it is to have my almost 90 yo dad believe he can do today  whatever he could at 40, he's also my inspiration!

    Rukmini Banerjee, CEO & Co-Founder

  • Two women, older and younger, sitting at a table with tea and a tea warmer, sharing a joyful moment and smiling at each other.

    Growing up, my mom has been the most warm and outgoing person in our family - I want to preserve as much of that personality and joy in her life as she copes with aging related symptoms

    Rukmini Banerjee, CEO & Co-Founder

  • Two women sitting in a boat, smiling at the camera, with a lively outdoor market or dock scene in the background.

    I want my mom to feel connected and cherished, like when I took her back to Thailand to be with family.

    Pat Setji, Co-Founder

Our Advisors

Aimee Arnoldssen

PhD, Innovation Scientist & MedTech & Digital Health Strategist UW Madison

Innovation scientist and digital health strategist at UW-Madison with deep experience guiding early-stage health technologies from concept through commercialization. Advises CuroNow on go-to-market strategy, funding pathways, and translating research-grade ideas into scalable products.

Beth Fields

Associate Professor, UW-Madison

Dr. Beth Fields is a board-certified occupational therapist, Associate Professor, and Director of the Geriatric Health Services Research Lab at the University of Wisconsin-Madison. She develops and implements person and family-centered assessments and interventions to improve care quality for older adults and their caregivers in hospital and home settings. Actively involved in national and state-level caregiving initiatives, Dr. Fields is committed to bridging research, policy, and practice to drive meaningful systems change.

Bud Langham

PT, MBA, Founder and Principal of Langham Healthcare Advisory, LLC.

Bud Langham is the Founder & Principal of Langham Healthcare Advisory, LLC, where he advises organizations across the post-acute care continuum on strategy, growth, and innovation. A licensed physical therapist and seasoned healthcare executive, Bud brings deep expertise in home health, hospice, and value-based care.

He previously served in senior executive leadership roles at a leading national home health and hospice provider, where he led clinical excellence, quality, and strategic initiatives that improved patient outcomes and operational performance at scale.
Bud is a recognized thought leader in home-based care, with a particular interest in leveraging technology and AI to enhance patient experience, drive quality, and expand access to care in the home. He is actively engaged in industry dialogue around payment reform, regulatory policy, and the future of post-acute care delivery.

Cheryl Wittke

Executive Director at Safe Communities

Executive Director at Safe Communities with deep experience supporting families through crisis, prevention, and recovery. Brings a community-level lens to how early coordination and communication can prevent downstream harm — aligning closely with CuroNow’s “Connection as Prevention” vision.

Lynda Baxter

MBA, MPH, VP, Cancer Care Value Programs at Varian

Values-driven healthcare operator with 20+ years leading service-line transformation in complex clinical environments. Brings hands-on experience aligning care teams, operations, and patient experience — particularly in high-acuity and underserved settings — to help CuroNow design coordination workflows that work in the real world.

Suman Banerjee

Professor, UW-Madison

Suman Banerjee is a Professor of Computer Science at the University of Wisconsin Madison and a recognized leader in mobile computing and wireless networking. He received his PhD from the University of Maryland and is a recipient of the ACM SIGMOBILE Rockstar Award and the NSF CAREER Award. He has co founded multiple startups and has led successful commercialization efforts, including a grand prize at the Wisconsin Governor’s Business Plan Competition.

Susan Moon

Chief Digital Officer (CDO) at Centene Corporation

Chief Digital Officer at Centene with deep experience leading digital platforms across payers, healthcare, and financial services. Brings insight into payer priorities, data strategy, and how family-generated context can integrate into enterprise health ecosystems at scale.

Built for the Long Term

CuroNow is more than a founder-led initiative — it is designed as long-term care coordination infrastructure.

We partner with care providers, healthcare organizations, and employers who recognize that better coordination reduces caregiver burden and improves outcomes. These partnerships allow us to maintain a free core platform for families while continuing to expand and strengthen the product over time.

Our commitment is simple: to build reliable systems families can trust—today and for the years ahead.

CuroNow is built on HIPAA-aligned data infrastructure designed for reliability and long-term security.