Our Vision is to support families everywhere 

by making caregiving simpler, more connected, 

and more human, without ever taking away the 

agency and joy of loved ones they care for.

Grandfather lifting a baby in a bright kitchen while family members watch, including a man and woman, and a young girl with braided hair playing with a phone.

Our mission is to support families everywhere by making
caregiving simpler, more connected, and more human,
without ever taking away the agency and joy of loved ones
they care for.

We're living through the challenges of caregiving, and we're
building the solution we wish we had.

-Rukmini & Pat, Co-Founders

Our Shared Belief

  • Group photo of multiple people making funny faces and posing for a photo in a photo booth.

    I’m doing this for my siblings, who carry so much of the invisible load at home while I’m away. I want caregivers everywhere to have the support they need so caregiving deepens connection instead of creating strain.

    Quyen Tonnu, Design Strategist

  • Four people standing outside on a foggy day in front of a metal fence, smiling for the photo.

    Startups are pure potential - both for learning, and in CuroNow's case, the opportunity to do social good. That's what drew me to work at CuroNow.

    Pratik Sanghavi, Software Engineer

  • Two men sitting together on a train or bus, smiling at the camera. The person on the left has curly brown hair and is wearing a black jacket. The person on the right has curly gray hair, glasses, and is wearing a green scarf and brown jacket.

    I joined CuroNow because it represents the true meaning of tech for good. In a world where tech companies compete for your scrolling time and click-through rates, CuroNow strives to bring meaningful change to individual lives in a way that's rare in today's industry.

    Caleb Hamilton, Software Engineer

  • Three people standing on a bridge with a river behind them, in front of a historic church with two green domes, in a European city.

    This photo captures a dream fulfilled—our family trip to Switzerland, aai’s (my Mom) bucket list wish come true. Behind the smiles is a story familiar to many: the quiet strength I got from my siblings and their spouses, planning, and care it takes to support aging loved ones while honoring their joy.  

    Mrunalini (Mrunal) Kulkarni, Daughter and a sibling!

  • Two women hugging and smiling at a party or nightclub, with a crowd of people in the background.

    My best friend and I love to travel and eat, but our sensitive stomachs make planning trips and meals stressful. Having a place to organize tasks, plan doctor’s appointments, and track medications can make life so much easier—not just for people like Shravya and me, but for so many others going through their own health challenges. I’m truly grateful to be part of an initiative that helps care for the people who mean the most to me.

    Arshia Rikhi, Software Engineer

  • Group of people dressed in formal attire, standing outdoors in a wooded area, celebrating a wedding.

    I’m doing this for my mom and siblings, who carried the weight of caring for my dad. We were able to all be together for this special day before losing him weeks later to pancreatic cancer.

    Pat Setji, Co-Founders

  • Four people posing in front of a fountain and historic building on a sunny day.

    Being there for my parents is given --- like many others, this is ingrained in my value system growing up.

    Suman Banerjee, Advisor

  • Two women smiling and hugging each other outdoors in a garden with green plants and trees.

    Caretaking matters to me because I want my grandma to continue experiencing the joy of life and the warmth of human connection, even with dementia.

    Val Yang, Lead Product Designer

  • A woman and an elderly man smiling for a selfie outside a building with columns and a white and brick facade.

    I want to build a world where our 70s and 80s are just as purposeful as our 40s and 50s - as exasperating as it is to have my almost 90 yo dad believe he can do today  whatever he could at 40, he's also my inspiration!

    Rukmini Banerjee, CEO & Co-Founder

  • Two women, older and younger, sitting at a table with tea and a tea warmer, sharing a joyful moment and smiling at each other.

    Growing up, my mom has been the most warm and outgoing person in our family - I want to preserve as much of that personality and joy in her life as she copes with aging related symptoms

    Rukmini Banerjee, CEO & Co-Founder

  • Two women sitting in a boat, smiling at the camera, with a lively outdoor market or dock scene in the background.

    I want my mom to feel connected and cherished, like when I took her back to Thailand to be with family.

    Pat Setji, Co-Founder

Our Founders' Story

A woman with dark hair smiling against a plain background.

Rukmini’s Story

For me, caregiving began close to home. I watched my sister take on the role of primary caregiver for our aging parents — managing appointments, decisions, and daily worries — without the right tools or support.

With over 20 years in leadership roles at Fortune 500 companies to tech start-ups, I’ve spent my career building systems to help people thrive. But nothing prepared me for the gaps I saw in families duct-taping their way through when an aging loved one needed support. I knew there had to be a better way — one that recognized the caregiver as much as the care itself.

That’s why I started CuroNow. It’s more than an app — it’s a way to help families feel supported, organized, and connected. I want to bring everything I've learned to be a high functioning and effective leader of complex work to positively impact the lives of families that need us.

A woman with shoulder-length brown hair smiling in an indoor setting with large windows.

Pat’s Story

My caregiving journey has shaped every part of who I am. At 29, I lost my father to pancreatic cancer while starting a new job, moving, and getting married. Years later, when my mom faced two cancers, I chose differently — I stepped away from a successful executive role at Exact Sciences to be present. That decision gave me time I’ll never regret.

Just months later, I was diagnosed with Cushing’s disease, a rare condition that required surgery and a long recovery. Rebuilding my health while caring for my teenage daughter and my mom gave me a new perspective: achievement and caregiving don’t have to be in conflict — but without the right support, they often are.

That’s why I joined Rukmini on this mission. Together, we’re determined to turn our hardest lessons into something that helps millions of families.