Celebrating Women Leaders in Technology and Why I Joined CuroNow
Back in May, Women We Admire released their list of The Top Women Leaders in Technology for 2025. I am a little late in posting about it, but the recognition still feels important to highlight. On that list was Rukmini Banerjee, my friend and Founder of CuroNow, and I could not be prouder to see her included.
Rukmini’s leadership has spanned financial services, startups, and consumer tech. She has scaled organizations through rapid growth, all while keeping people at the center. At CuroNow, she is bringing that same focus to one of the most urgent needs of our time: building technology that helps families navigate the complexity of caregiving
Why Recognition Like This Matters
Women make up less than a third of the global workforce in technology. Recognition programs like Women We Admire’s Top Leaders list matter because they highlight women who are not only breaking barriers in the industry but also creating solutions that matter for families, communities, and society as a whole.
Caregiving is one of those spaces where innovation is urgently needed. When caregivers are supported by technology that reduces stress, keeps track of endless details, and helps siblings coordinate across distances, the benefits ripple across entire families. This is exactly what CuroNow aims to deliver, which is why this recognition is so meaningful.
My Personal "Why"
This summer, I officially joined CuroNow, inspired both by Rukmini’s recognition and by my own lived experience as a caregiver.
In my family, caregiving has never been an abstract concept. When my dad was diagnosed with pancreatic cancer in 2003, my sister stepped away from her career to care for him during the short months between his diagnosis and passing. My brother, a physician, now lives just minutes from my mom in Durham, North Carolina, and provides hands-on support. My twin sister, Pam, lives in Paris, France, and like me, knows the guilt of being far away but wanting to remain closely connected to our mom and to all of us as siblings.
Rukmini is living through a similar dynamic today. She is far from her parents in Melbourne while her sister, part of the sandwich generation, shoulders the heavy load of primary caregiving there in Australia.
These family stories are different in time and place but share the same themes: gratitude, guilt, and determination. They are the realities that so many caregiving families face, and they are the reason we are building CuroNow with empathy at its core.
Why Caregiving Needs Tech and Humanity
Caregiving has no manual. Every family juggles a different mix of challenges:
Understanding where we are on the journey and preparing for what could come next
Keeping track of medications and appointments
Coordinating among siblings spread across states or countries
Balancing care with careers and children
Supporting elders who need to maintain their agency and independence
CuroNow is not just another app. It is designed as a lifeline created by caregivers, for caregivers. Rukmini’s recognition is a reminder that caregiving technology belongs at the intersection of innovation and humanity.
Looking Ahead
We are just getting started. As we continue to build out CuroNow, we are committed to:
Listening closely to caregivers in our communities
Designing features based on what families actually need and ask for
Advocating for dignity in aging and recognition for the invisible labor of caregiving
If you are a caregiver, or know one, I invite you to join our waitlist or share your story with us. Your experiences are shaping this platform as much as our design team is.
Final Word
Congratulations again to Rukmini on this well-deserved recognition. It is not just an honor for her, it is also a signal that caregiving technology is finally being seen as the critical innovation space it deserves to be.
With deep respect for caregivers everywhere, especially those carrying the heaviest load while others support from afar,
Pat Setji, Co-Founder, CuroNow
