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Insights
Why Even the Best Caregiving Apps Need Behavior Change
Research shows that writing down goals increases completion rates by 42%, and having an accountability partner boosts success by 70%. Powerful numbers. But here's what they don't tell you: caregivers are functioning in a completely different reality.
What Does It Really Feel Like to Be a First-Time Entrepreneur?
I'm 50 years old, female, an immigrant, building a tech startup while not being a technologist. And while living in Madison, WI, a small-ish town in the Midwest. On paper, the odds aren't exactly stacked in my favor. But here I am anyway, building a mobile app…
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